Flower Delivery Blackwall - Privacy Policy

Name: COLOURFUL DELIGHT
Brand: Flower Delivery Blackwall
Price: 65.00 GBP
Availability: InStock

Introduction

This Privacy Policy explains how Flower Delivery Blackwall (“we,” “our,” “us”) collects, processes, and protects personal data in accordance with the General Data Protection Regulation (GDPR). The policy applies to all customers placing flower delivery orders with Flower Delivery Blackwall from Blackwall and the surrounding districts.

What Data We Collect

We collect and process various types of personal data to provide our flower delivery services. This data may include:

Contact Information: Names, addresses, and phone numbers of customers and recipients.
Order Details: Records of your purchases, order history, delivery instructions, and messages attached to your orders.
Payment Data: Information required to process your payments, such as partial payment card details (last four digits) and transaction references. Full card details are not stored by us.
Account Information: Username and hashed password, if you create an online account with us.
Correspondence: Details of any contact made with our customer service team, including feedback and support requests.
Technical Data: IP address, browser type, device information, and cookies, gathered through our website to improve customer experience and website security.

Children under 16 should not use our services without parental consent. We do not knowingly collect data from children under this age.

Lawful Basis for Processing

Flower Delivery Blackwall processes your personal data under the following lawful bases, as set out in Article 6 of the GDPR:

Contractual Necessity: Processing is required to fulfill your order and deliver products or services you have requested.
Legal Obligations: Certain processing is necessary for compliance with legal requirements, such as accounting or tax obligations.
Legitimate Interests: We may process your data where it is necessary for our legitimate business interests, such as responding to your queries, improving our services, and protecting against fraud, provided these interests do not override your rights and freedoms.
Consent: Where legally required, we seek your consent for certain activities, such as sending marketing communications. You may withdraw your consent at any time.

Purposes of Data Collection

Your data is collected for the following purposes:

To process and deliver your orders accurately and efficiently.
To communicate with you regarding your order status and customer service inquiries.
To improve our products, services, and customer experience.
For administrative, legal, and security purposes.
To send you marketing information if you have opted in, with the option to unsubscribe at any time.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Typically, this means:

Order and transaction data are retained for up to six years to comply with tax and accounting laws.
Customer service correspondence is retained for up to two years from your last contact with us.
Marketing preferences and consents are stored until you withdraw your consent.
Technical data collected via cookies and analytics is kept in accordance with our Cookie Policy and relevant legal guidelines.

After the relevant retention period, your personal data is securely deleted or anonymized.

Personal Data Processors

To provide our services efficiently, we may share your data with carefully selected data processors, such as:

Payment Processors: Third-party companies handling secure payment transactions on our behalf.
Delivery Partners: Florists and couriers responsible for fulfilling and delivering your orders.
IT Service Providers: Companies that support the hosting, maintenance, and security of our website and customer databases.
Professional Advisors: Accountants and legal advisors who support our business compliance and operations.

All processors are contractually obligated to adhere to GDPR requirements, ensuring the confidentiality, integrity, and security of your data. Your data will never be sold, and we do not share personal information with third parties for unrelated marketing purposes.

If your data is ever transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards, such as standard contractual clauses, are in place for your data protection.

Your Rights

Under GDPR, you have specific rights regarding your personal data:

Right to Access: Obtain confirmation of whether we hold your personal data and receive a copy of that data.
Right to Rectification: Request correction of inaccurate or incomplete personal data.
Right to Erasure: Ask us to delete your data when it is no longer needed, or you withdraw your consent (where applicable).
Right to Restrict Processing: Request us to restrict how we process your data in certain circumstances.
Right to Data Portability: Request transfer of your data in a common format to you or another service provider.
Right to Object: Object to data processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent. Withdrawal does not affect processing carried out before withdrawal.
Right to Lodge a Complaint: You have the right to complain to a supervisory authority if you believe your rights under GDPR have been infringed.

To exercise your rights, please contact us using our official communication channels.

Keeping Your Data Secure

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or loss. This includes secure servers, encryption, and access controls. Only employees or partners who need access to your data for operational purposes are permitted.

Changes to This Policy

This Privacy Policy may be updated periodically. Changes will be made when necessary to ensure ongoing compliance with the law or to reflect modifications to our services. We encourage customers to revisit this page regularly to stay informed about how we process and protect your personal data.

Contact and Further Information

If you have any questions about this Privacy Policy, wish to exercise your GDPR rights, or seek more information about how your personal data is handled by Flower Delivery Blackwall, please contact us through our designated customer service channels. We are committed to responding to your requests promptly and respecting your privacy at every step of the process.